Designed by Naoto Fukasawa for Magis, Déjà-Vu is a large mirror that can be simply placed on the floor or fixed to the wall. Presented at the Milan Furniture Fair in 2010, its timeless, simple, and refined style caused a sensation. It features a classically-inspired frame in polished extruded aluminium that reflects everything before it, like a silver platter. The mirror is equipped with a protective plastic film on the back and zinc-plated iron hooks for wall mounting. The precious material and finish of Déjà vu are captivating. The designer has played with materials and their reflections to create this extremely elegant mirror.
Born in 1956 in Yamanashi Prefecture, Japan, Naoto Fukasawa studied art and 3D design at Tama Art University in Tokyo. Until 1988, he worked as a designer at Seiko-Epson, then at ID-two in San Francisco. Returning to Japan in 1996, he established IDEO, before founding his own agency, Naoto Fukasawa Design, in Tokyo in 2003. Since 2001, when he was also a consultant at MUJI, he has been working on household products and electronic appliances. He created the Plusminuszero (±0) brand (whose fan is available on the eshop) to market household objects. Naoto Fukasawa works for various companies in Europe and Japanese industries specialising in leisure electronics. In collaboration with Jasper Morrison, he created the sensational "Super Normal" exhibition. He works with major international furniture and accessories brands such as Vitra (Chaise Chair, Kuubo Tables), Magis with the Déjà Vu mirror, and Swedese with the LOG storage systems.
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MAGIS
In 1976, Italian brand Magis began working on innovative projects from a technological and creative point of view. Magis is considered a true "design laboratory" thanks to its in-depth experiments. The brand has collaborated with some of the best-known names in design, such as Ron Arad, Konstantin Grcic and the infamous Chair One, as well as the Bouroullec brothers. The "Magis Style" creates an impression, whether in the form of small office accessories or outdoor furniture. In 2000, Jasper Morrison achieved a technological feat with his "Air Chair", the world's first single-hull, air-moulded chair. Magis considers itself a creative think tank for quality design.