Dessinée par Ettore Sottsass en 1981, Treetops n'est pas une simple lampe. C'est une véritable présence dynamique, mince et colorée, capable d'apporter une joie insouciante à n'importe quel espace grâce à son charme vivace. Le nom Treetops est une référence ironique à l'image du feuillage qui se courbe sous l'effet de la brise. La partie centrale orange devient ainsi le tronc, tandis que la base cunéiforme suggère les racines et que le sommet évoque les branches supérieures et les oiseaux qui en font leur demeure. Editée par Memphis Milano, cette lampe sculpturale est dotée d’une tête orientable pour ajustée la lumière selon les besoins.
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Born in Innsbruck, Austria, in 1917, he studied architecture at the Turin Polytechnic, graduating in 1939. Ettore Sottsass is considered to be one of the most influential designers of the 20th century. He began his career as an architect in his father's firm, and together they set about rebuilding their country after the war. Generally building only social housing, Ettore Sottsass turned to design, failing to realise his ambitions in architecture, and decided to open his own agency in Milan in 1947. A master of colour and lighting effects, he combines architecture and design. During his career, Sottsass collaborated with many designers, including George Nelson in New York and Olivetti in Italy. He creates furniture and lighting for Artemide and table accessories for Alessi. With the Callimaco floor lamp, Ettore Sottsass created one of the great classics of design.
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MEMPHIS MILANO
Memphis Milano is an Italian design group founded in Milan in 1980, bringing together architects, creators, and designers. Its founder, Ettore Sottsass, chose the name Memphis because it refers both to the Tennessee city where Elvis Presley was born and to the capital of ancient Egypt. Memphis Milano introduced a new form of expression through design. The movement gained significant recognition after showcasing 55 pieces, including furniture, lamps, and ceramic objects, at the Arc’74 gallery during the Milan Furniture Fair in 1981. Memphis Milano draws inspiration from the radical design movement of the 1960s.