The result of an exploration into wood moulding techniques, the Soft Edge collection, designed by Iskos-Berlin, combines strong curves with ultra-light design. All the edges of the ultra-thin seat are curved to hug to the body and its movements. The seat sits on steel legs, reinforcing minimalist aesthetics and creating a feeling of lightness. The Soft Edge stool from Hay is robust and functional ensuring years of daily use in both public and domestic spaces.
Founded in 2010, Iskos-Berlin is the result of a long-standing partnership between Boris Berlin and Aleksej Iskos. The studio's work lies at the crossroads of industrial design, furniture and graphic design. Over the years, their fruitful collaboration has enabled them to develop and share the same design philosophy. "We see design as the art of storytelling. This history is normally relatively complex, made up of semantics, morphology, materiality, the technology that makes up the objects and other elements. But the clearer your story, the more likely people are to understand it. And the more surprising your story, the more likely they are to remember it. And finally, the more you make people smile, the more likely they are to like it," they explain. "We seek to explore with new technologies and materials and understand the impact on everyday objects." The work of the duo Boris Berlin and Aleksej Iskos, who respectively graduated from the Institute of Applied Art and Design in St Petersburg in 1975 and the Institute of Industrial Design in Denmark in 1996, is exhibited in numerous museums around the world, including the MoMa and the Danish Design Museum. Their many collaborations with Normann Copenhagen, Hay and Muuto are testament to the scale of their success. Their iconic designs include the Fiber, Just Chair and Soft Edge seating ranges.
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HAY
Hay was founded in 2002 to promote Danish design. Rather than sticking closely to the style of the country's former masters of design, Hay reinvents their work in a more contemporary context. The brand revisits the classical forms of Nordic design in a more contemporary context. Hay boasts user-friendly, aesthetic and functional designs. It draws from three main sources of inspiration: art, architecture and fashion. The producer pays particular attention to its environment and is inspired by contemporary culture.