Blow up est une coupe en acier inoxydable 18/10 brillant dessinée par les célèbres frères Fernando et Humberto Campana pour Alessi en 2004. Les designers jouent sur les pleins et les vides pour donner de la nouveauté, de la fraîcheur et de la poésie à cette corbeille. Sa forme si singulière est créée par les bâtonnets d'acier qui semblent avoir été assemblés au hasard , trait qui est caractéristique à de nombreux projets des frères brésiliens. Blow up trouvera sa place sur n'importe quelle table pour sublimer le salon ou la salle à manger.
Born in Sao Paolo, Fernando & Humberto Campana studied industrial design at the Brazilian Museum of Sculpture. They set up their own studio, where they developed their work based on diverting artisanal products and recycling industrial waste, poetically sublimating poor materials. From 1989, they took part in a number of exhibitions, including the 1st entitled "Desconfortaveis" in Sao Paolo. In 1997, in New York, they met Massimo Morozzi, artistic director of Edra, with whom they forged a special relationship that marked the beginning of a long collaboration. In 1998, the Vermelha armchair marked their 1st creation published by Edra. The Campana brothers create unique, handmade pieces that have found their way into international galleries and museums. Fernando & Humberto Campana became the best ambassadors of the Brazilian revival, collaborating with numerous firms such as Alessi on tableware accessories like the Blow Up baskets, lighting for O Luce, and furniture for Cappellini. In 2004, the Design Museum in London paid tribute to them with a retrospective exhibition that marked their worldwide success. The duo like to highlight the colours of their country and draw inspiration from the social mix, urban chaos and favelas. Their creativity knows no bounds in combining beauty and poverty in each of their projects, exploring the boundaries between art and design.
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ALESSI
In 1921, Giovanni Alessi founded the Italian company Alessi. Since 1929, the company has focussed on producing nickel- or silver-plated copper tableware. When Carlo Alessi, Giovanni's son, was appointed design director in 1935, handcrafting methods were replaced by industrial manufacturing. In 1955, the company began collaborating with world-renowned architects and designers such as Richard Sapper, Ettore Sottsass, and later, Philippe Starck and Marcel Wanders. Alessi makes design accessible by focussing on useful, humorous and visually appealing home accessories. Most of its products have become design classics that are sold and exhibited around the world.